Project Type: Fashion Design / Visual Translation
Client: ZARA (via Hallotex)
Year: 2024-2025
I translated Bernstein’s raw, cinematic energy into a collection of graphic T-shirts, sweatshirts, and knitwear, combining minimalist compositions with expressive prints — merging fashion and visual storytelling in homage to the disco era’s rhythm and diversity.
During my time at Hallotex, a textile and garment design company producing collections for brands such as Mango, Bershka, and H&M, I had the opportunity to collaborate with the ZARA team on a special project featuring the work of Bill Bernstein — the iconic New York photographer known for capturing the soul of the city’s 1970s nightlife.
The brief consisted of transforming a curated selection of Bernstein’s photographs — originally taken at legendary clubs such as Studio 54 and Paradise Garage — into a graphic apparel collection. The goal was to reinterpret his visual language and disco-era aesthetic through modern garment design, merging documentary imagery, bold composition, and textile experimentation.
I developed a range of T-shirts, sweatshirts, and knitwear pieces that integrated the photographer’s distinctive signature and imagery using various printing and placement techniques. The result was a series of minimalist yet expressive garments that celebrated Bernstein’s ability to capture authenticity, diversity, and rhythm through the lens — now translated into the visual rhythm of fabric.