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Le Velvet

Project Type:
Photography CampaignClient:Le Velvet ParísYear: 2025 An immersive imagery series commissioned to mark the rebirth of Le Velvet. We orchestrated a photography campaign that transcends mere documentation. By focusing on the exquisite details—from the grain of the leather to the effervescence of the champagne—we translated the physical atmosphere into a visual legacy. An ode to the savoir-faire of our métiers, capturing the ephemeral beauty of their creations













Graphic Design & Photography

  Casual Funk

Le Velvet faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.





















- The Classic Coffee Shop -
Goal In a world that celebrates noise, Courant Léger chooses quiet mastery.  Each piece is shaped not to impress, 
but to breathe — to hold the trace of  the hand,  the patience of time, and the ease of movement.