dddd


            OUR WORK                        MÉTIERS





ABOUT                        CONTACT











Le Velvet - Paris
Project Type: Visual Translation
Client: Le Velvet
Year: 2025 The new site was designed from scratch: cleaner, calmer, and easier to navigate. Blending fintech clarity with luxury warmth, it uses Helvetica and Garamond Premier Pro to balance modern precision with timeless character. The site re-design will be launching on early 2026 as part of the news of the brand for the next year. A new revolution is coming out there






























































The artistic language of Marée Éternelle emerges through a series of line illustrations inspired by Picasso, Matisse, and the post-war French avant-garde. These continuous drawings reinterpret marine iconography — female profiles, oysters, waves — as abstract expressions of sensuality and flow.

The process began with freehand sketches on paper, later refined digitally to preserve the irregularities and rhythm of the original lines. The intention was to create artwork that felt human, imperfect, and alive, in contrast with the polished precision of the typographic system.

These illustrations became a key storytelling layer, integrated across mediums: painted as large wall murals in the lounge, embossed on menus, printed on coasters, and used subtly in digital backgrounds.
Rather than functioning as decorative elements, they act as visual signatures — poetic interruptions that remind guests of the brand’s artistic soul and its connection to the sea as muse.



























































Graphic Design & Photography Style
Casual Funk


Le Velvet faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.