Amabuki Shuzo - Junmai Series
Project Type: Packaging Ritual,
Strategic Launch & Art Direction
Client: Amabuki Shuzo
Year: 2025
Bridging three centuries of Japanese mastery with contemporary aesthetics, we orchestrated a comprehensive visual narrative for Amabuki Shuzo. This commission encompassed the structural redesign of their flagship Junmai packaging and a strategic global launch campaign. Our approach transcended mere labeling; we curated a sensory dialogue between the brewery’s floral yeast innovation and tactile materiality. Through high-contrast photography and disciplined minimalism, we captured the spirit of Saga Prefecture, positioning the bottle not as a container, but as a vessel of liquid art.