The Black Penny
Project Type:
Packaging Ritual
Client:Amabuki Shuzo
Year: 2025
Bridging three centuries of Japanese mastery with contemporary aesthetics, we orchestrated a comprehensive visual narrative for Amabuki Shuzo. This commission encompassed the structural redesign of their flagship Junmai packaging and a strategic global launch campaign. Our approach transcended mere labeling; we curated a sensory dialogue between the brewery’s floral yeast innovation and tactile materiality.