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Najm - Dubai

Project Type:
Art DirectionClient:Najm Arab CuisineYear: 2025 An immersive imagery series commissioned to mark the rebirth of Le Velvet. We orchestrated a photography campaign that transcends mere documentation. By focusing on the exquisite details—from the grain of the leather to the effervescence of the champagne—we translated the physical atmosphere into a visual legacy. An ode to the savoir-faire of our métiers, capturing the ephemeral beauty of their creations













For its magnificent appearance, we were named after the mountain. Amabuki Shuzo has been producing sake for 300 years, and its brewers, who have inherited skills accumulated during its long history, are earnestly making an effort to produce good sake using sake-brewing rice harvested in the fertile Saga Plain, mild river-bed water from the Sefuri-Tensan areas, and new flower yeast. Enriching your relaxing times with the rich flavor in our brews has been Amabuki’s ultimate duty and joy.















           

Graphic Design & Photography

  Sensitive Elegance

Le Velvet faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.