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Najm Dubai - Arabic Kitchen
Project Type: Packaging Ritual & Photography
Client: Amabuki Shuzo
Year: 2025 The new site was designed from scratch: cleaner, calmer, and easier to navigate. Blending fintech clarity with luxury warmth, it uses Helvetica and Garamond Premier Pro to balance modern precision with timeless character. The site re-design will be launching on early 2026 as part of the news of the brand for the next year. A new revolution is coming out there

























For its magnificent appearance, we were named after the mountain. Amabuki Shuzo has been producing sake for 300 years, and its brewers, who have inherited skills accumulated during its long history, are earnestly making an effort to produce good sake using sake-brewing rice harvested in the fertile Saga Plain, mild river-bed water from the Sefuri-Tensan areas, and new flower yeast. Enriching your relaxing times with the rich flavor in our brews has been Amabuki’s ultimate duty and joy.






















Graphic Design & Photography Style
Casual Funk


Le Velvet faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.