Project Type: Photography CampaignClient:Le Velvet ParísYear: 2025
Photography & Art Direction
Kinetic Opulence
The art direction embraces a cinematic approach, utilizing deep shadows and focused beams of amber light to accentuate the liquid gold of the cocktails. We sought to capture the 'gesture' of the artisan, using deliberate motion blur to convey the vibrant energy of the creation process. This technique balances the static elegance of the interior with the dynamic soul of the service, resulting in a visual language that is both timeless and provocatively modern.
Live Music
Goal was not a complete rebranding, but a branding upgrade—a visual evolution that would modernize the company’s look while preserving its established recognition and trust.The process began by revisiting the logotype: originally split into two lines, it was unified into a single horizontal composition, improving balance and digital legibility. The colour palette was refined around deep burgundy tones, preserving the heritage and warmth associated with wine culture while introducing a
more sophisticated chromatic hierarchy for digital use.