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La Casa 
Nostra
Project Type: Photography CampaignClient:Le Velvet ParísYear: 2025 An immersive imagery series commissioned to mark the rebirth of Le Velvet. We orchestrated a photography campaign that transcends mere documentation. By focusing on the exquisite details—from the grain of the leather to the effervescence of the champagne—we translated the physical atmosphere into a visual legacy. An ode to the savoir-faire of our métiers, capturing the ephemeral beauty of their creations




























































Graphic Design & Photography
Casual Funk
Le Velvet faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.

































Pasta Madness
Goal was not a complete rebranding, but a branding upgrade—a visual evolution that would modernize the company’s look while preserving its established recognition and trust.The process began by revisiting the logotype: originally split into two lines, it was unified into a single horizontal composition, improving balance and digital legibility. The colour palette was refined around deep burgundy tones, preserving the heritage and warmth associated with wine culture while introducing a more sophisticated chromatic hierarchy for digital use.