The process began with freehand sketches on paper, later refined digitally to preserve the irregularities and rhythm of the original lines. The intention was to create artwork that felt human, imperfect, and alive, in contrast with the polished precision of the typographic system.
These illustrations became a key storytelling layer, integrated across mediums: painted as large wall murals in the lounge, embossed on menus, printed on coasters, and used subtly in digital backgrounds.
Rather than functioning as decorative elements, they act as visual signatures — poetic interruptions that remind guests of the brand’s artistic soul and its connection to the sea as muse.