Art Directionx “Botanical Chiaroscuro”
We steered away from predictable tropes to embrace a bolder, more atmospheric narrative. The creative direction, Botanical Chiaroscuro, explores the tension between the "darkness" of the fermentation tanks and the vibrant "light" of the floral yeasts. We utilized a theatrical lighting scheme to treat the vessels as sculptures emerging from the void, highlighting the juxtaposition of metallic foils against raw, organic textures. The typography balances the weight of historic calligraphy with Swiss precision, creating a visual silence that allows the sake’s unique profile to speak with radical clarity.