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Le Velvet - Paris
Project Type: Visual Translation
Client: Le Velvet
Year: 2025 The new site was designed from scratch: cleaner, calmer, and easier to navigate. Blending fintech clarity with luxury warmth, it uses Helvetica and Garamond Premier Pro to balance modern precision with timeless character. The site re-design will be launching on early 2026 as part of the news of the brand for the next year. A new revolution is coming out there











                               





























Live Music
Goal was not a complete rebranding, but a branding upgrade—a visual evolution that would modernize the company’s look while preserving its established recognition and trust.The process began by revisiting the logotype: originally split into two lines, it was unified into a single horizontal composition, improving balance and digital legibility. The colour palette was refined around deep burgundy tones, preserving.