The creative direction, Royal Azure, is a study in "Naval Aristocracy." The palette is anchored in a deep, authoritative navy blue, punctuated by imperial gold and cream accents. The logo presented a structural challenge due to its length; we solved this through Vertical Typographic Tension, employing a stylized, condensed serif with tight kerning that evokes the height of French architectural columns. The imagotype serves as a heraldic shield: a classically engraved oyster shell, rendered with the precision of a 19th-century etching, simplified to function as a modern seal of quality across cutlery and porcelain.