Project Type: Packaging Ritual & Photography
Client: Amabuki Shuzo
Year: 2025
Graphic Design & Photography Style
Casual Funk
Casual Funk
Le Velvet faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.
- La légèreté comme héritage -
Goal In a world that celebrates noise, Courant Léger chooses quiet mastery. Each piece is shaped not to impress, but to breathe — to hold the trace of the hand, the patience of time, and the ease of movement. Here, lightness is not absence; it is presence refined. It is the whisper of leather meeting air, the weight of an old tradition carried with grace. A heritage of subtle gestures, of calm elegance — where every
curve becomes a magic signature of restraint and soul.
curve becomes a magic signature of restraint and soul.