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Najm - Dubai
Project Type:
Strategic Launch

Client:Amabuki Shuzo
Year: 2025 Bridging three centuries of Japanese mastery with contemporary aesthetics, we orchestrated a comprehensive visual narrative for Amabuki Shuzo. This commission encompassed the structural redesign of their flagship Junmai packaging and a strategic global launch campaign. Our approach transcended mere labeling; we curated a sensory dialogue between the brewery’s floral yeast innovation and tactile materiality. 







                               














































Live Music
Goal was not a complete rebranding, but a branding upgrade—a visual evolution that would modernize the company’s look while preserving its established recognition and trust.The process began by revisiting the logotype: originally split into two lines, it was unified into a single horizontal composition, improving balance and digital legibility. The colour palette was refined around deep burgundy tones, preserving.
































                               












































Live Music
Goal was not a complete rebranding, but a branding upgrade—a visual evolution that would modernize the company’s look while preserving its established recognition and trust.The process began by revisiting the logotype: originally split into two lines, it was unified into a single horizontal composition, improving balance and digital legibility. The colour palette was refined around deep burgundy tones, preserving.