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Le Velvet

Project Type:
Photography CampaignClient:Le Velvet ParísYear: 2025 An immersive imagery series commissioned to mark the rebirth of Le Velvet. We orchestrated a photography campaign that transcends mere documentation. By focusing on the exquisite details—from the grain of the leather to the effervescence of the champagne—we translated the physical atmosphere into a visual legacy. An ode to the savoir-faire of our métiers, capturing the ephemeral beauty of their creations








Photography & Art Direction
Kinetic Opulence

The art direction embraces a cinematic approach, utilizing deep shadows and focused beams of amber light to accentuate the liquid gold of the cocktails. We sought to capture the 'gesture' of the artisan, using deliberate motion blur to convey the vibrant energy of the creation process. This technique balances the static elegance of the interior with the dynamic soul of the service, resulting in a visual language that is both timeless and provocatively modern.










AMABUKI BREWERY



Mt.Amabuki is located in the northeast of our brewery. For its magnificent appearance, we were named after the mountain. Amabuki Shuzo has been producing sake for 300 years, and its brewers, who have inherited skills accumulated during its long history, are earnestly making an effort to produce good sake using sake-brewing rice harvested in the fertile Saga Plain, mild river-bed water from the Sefuri-Tensan areas, and new flower yeast. Enriching your relaxing times with the rich flavor in our brews has
been Amabuki’s ultimate duty and joy.